Making promises to prospects and client is easy. Keeping them can be harder. Yet following through on commitments you make to clients is critical to sales success. That’s why we’re pleased to introduce Timelines in NextBroker. With Timelines’ personalized, powerful to-do lists, commitments don’t fall through the cracks.
Follow Through is Hard, but Matters
Typically a client calls with a problem and your agency commits to help resolve it. Hopefully, you also promise to provide a progress report on a date certain. Keeping clients informed of what’s happening can relieve anxiety and demonstrates your customer service chops.
Failing to provide that update, however, can make matters worse. Your client initially was concerned about their service problem. Now they’re disappointed your agency failed to follow through. Even when you solve their problem, that disappointment may linger.
Most of us don’t make promises intending not to keep them. (Most of us don’t work in Washington, DC). The problem is you have lots of commitments to fulfill and keeping them is just part of what you do in a day. Keeping track of all the balls you’re juggling can be hard. John Lennon wrote, “Life is what happens to you while you’re busy making other plans.” The corollary is that work keeps happening when you’re trying to work.
Yet fulfilling commitments is vital to sales success. That was a (not particularly surprising) finding in research I conducted on what separates successful health insurance brokers from their less accomplished colleagues. In the book that came out of this study, Trailblazed: Proven Paths to Sales Success, I describe this trait as sales professionalism –being worthy of clients’ trust and reliance in your abilities and expertise.
Without this trust, closing sales is harder, renewing cases is difficult, getting referrals is nearly impossible. Prospects and clients are apt to leave when a more trustworthy advisor comes along. Having the trust of your clients matters. Failing to fulfill your commitments undermines trust. It really is that simple.
So how does NextAgency help you keep your clients’ trust? Glad you asked.
NextBroker Introduces Timelines
NextBroker helps you keep your commitments. (As a reminder, NextBroker is the agency management component of NextAgency). One way we do this is through tasks — and tasks in this context is a synonym for promises. Within a task you can set due dates and reminders. You can prioritize them, assign them to others on your team, add files and much more.
With NextBroker you can also export your tasks to your Outlook or Google Calendar. From there the task syncs with your phone. This approach is a big step in keeping commitments out of those proverbial cracks. Deadlines are easy to keep when your reminded of them by your agency management system, desktop calendar and phone.
Now we do more. A few weeks ago, we added Timelines to NextBroker. Timelines are powerful, personalized to-do lists for you and every member of your team. You see all your tasks in one place and can focus on what you need to know. Today’s tasks are a click away. So are tomorrow’s or any date range you specify. Want to see the progress on tasks you assigned to colleagues? Simple. Want to see the tasks your partner assigned to you? Easy.
Client trust is too precious to assign to Post-it notes and scraps of paper. So we made it simple to create Timelines. Just capture your client commitments as tasks within NextBroker. We do the rest for you.
Making promises is easy. With NextBroker Timelines, keeping them just got a whole lot easier.
Attend a NextAgency demonstration to See how NextBroker Timelines can help you keep your commitments. Register today for an upcoming webinar at https://meetme.so/NextAgency.
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